Industries       

Advertising and Digital Marketing Agencies

Maintain your creative culture. Streamline agency workflows and gain insight to client and project-based accounting.

Why Odoo

Increase Profitability. Improve billing and invoicing accuracy to free cash flow while targeting profitable clients using a rich collection of historical data. 

Easily Manage Traffic. Use Odoo resource management to identify available resources and particular skills—and effectively staff your project at the right margin. 

Collaborate as Virtual Teams. Easily identify and fill staffing shortfalls, allow staff to access assets and artifacts through collaborative electronic job jackets. 

Gain Executive Visibility. Gain real-time insight to make data-driven decisions on performance through role-based dashboards and KPIs.

Learn M​​ore

Odoo for Advertising and Digital Marketing Agencies

Free Product Tour 

Odoo Advertising Product Features​

Sales and Forecasting​

Estimate Management 

RFP/SOWs 

Client Communication 

Business Impact 

Customer Acquisition Cost 

Win more clients with fewer resources at the right margins. 

Forecast 

Use business development activity captured in Odoo to more accurately predict wins. 

Client Satisfaction 

With better information, account managers have informed exchanges with clients. 

Marketing Effectiveness 

By tying wins to programs, understand where to invest for the best ROI.​

Project Management ​

Workflow 

Portfolio Optimization 

Real-Time Project Analytics

Business Impact 

Burn Demand 

Understand where projects are against budgets instantly. 

Portfolio Optimization 

Manage investments in client projects that are most important to the business. 

Project Analytics 

Understand which tasks or discipline groups are performing best, and see best margin areas​.

Resourcing

Traffic Management 

Skills and Utilization 

Forecast Capacities 

Business Impact 

Traffic Management 

Manage resource workflow and allocations to optimize budgets and schedules with freelancers. Leverage Skills 

Automate inventory management and resource skill and experience searching. 

Forecast 

Anticipate demands and margins on resources against projects. Plan hiring with transparency into portfolio skill demands.

Media and Procurement

Campaign Budgeting 

Insertion Order Management 

Reporting 

Business Impact

Campaign Planning 

Plan campaigns collaboratively and include approval workflow. 

Insertion Orders 

Manage insertion order transaction workflow and invoicing. 

Reporting 

Report on IO reconciliation management for performance and billing.

Execution and Delivery

Campaign Budgeting 

Insertion Order Management 

Reporting 

Business Impact 

On-Time Delivery 

Increase accuracy of planning and execution through collaborative planning and execution. 

Cost to Serve 

Track all financial metrics of a project from budgeting to billing. 

Cycle Time 

Reduce client cycles through effective information access and communication. 

Cash Flow Management 

Improve cash flow with quicker, more accurate invoices.

Billing and Revenue

Billing Rate Cards 

Revenue Schedules 

Business Impact

Bill and Receive

Bill with client, project or service rate cards that flow to invoices. 

Delivery Costs 

Gain insight into costs and margins for the business. 

Cost to Prospect Close 

Reduce inefficiencies in sales, execution and billing cycles, reducing total cost to serve.​



Financial and Analytics

Multi-Entity Reporting 

Cost Accounting 

Revenue Recognition 

Business Impact 

Real-Time Visibility 

Role-based insight enabling data-driven decision-making. 

Staff Productivity 

View resource utilization and billing forecasts. 

Revenue Recognition 

Streamline the back office and report with accuracy. 

Cash Management 

Gain real-time insight into cash status and needs.